leigh’s swimming academy.

Website Design  ·  Logo Design  ·  Brand Identity  ·  Social Media  ·  SEO

A swim school with years of experience, passionate about teaching all ages to swim and about water safety.

the opportunity.

Create an overall look and feel for this funky swim school based in Johannesburg. With free reign on design elements from logos to corporate identity to their website, the opportunities to unveal something engaging were endless.

our involvement.

A rebrand and digital presence was required. We were approached to redesign, rebrand and relaunch an overall identity. With expansion in vision as a new pool was built on the property, Leigh’s Swimming Academy saw it fit to improve their brand identity and create an engaging website. This is where we were called in to assist.

Once we had designed an overall identity we were asked to manage their social media accounts. in order to create awareness about the swim school and what they have to offer we created a concise content strategy for the team to follow on both Instagram and Facebook as content and imagery is a paramount selling factor for this client.

A fresh creative for the client needed to be introduced through a digital media plan, which would result in offline executions. We needed a bespoke plan that differentiated the brand from competitors in the industry. This would need to showcase the unique personality this brand possess as well as the diversity of services available.

our solution.

Prior to getting Moonshine Run on board to assist, Leigh’s Swimming Academy didn’t have a consistent look and feel among social channels as well as on inhouse documents and marketingdevices. We established a creative visual consistency that allows LSA to be recognized by more people through brand identity and association.

google ads results.

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Average Click Through Rate
(August 2019)

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Conversion Rate
(August 2019)

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