•Search Engine Optimisation•

• CHALLENGES OVERCOME BY IMPLEMENTING SEO •

High Bounce Rates | Low Conversion Rates | Slow Websites | High Cost per Conversion | Low Search Engine Rank | Lack of Website Engagement

If any of these relate to you, let us know. You never know, we may be able to solve all your problems.

•OUR APPROACH•

At Moonshine Run we believe that SEO is built on two facets: content and user experience. It is important to generate content that is relative to your business and industry while making sure it is sought after and intriguing. More importantly, your user experience in accessing and absorbing this content must be enjoyable and hassle-free. Having great content is only half the job, if the viewer isn’t enjoying being on your site or finding the content they are looking for, they may never get to read it, making it ‘not relative’ to the likes of Google. Content is not deemed relative as a result and won’t rank well. At Moonshine Run we focus our effort on creating powerful content while ensuring user experience is smooth and memorable.

U

SEO Audit

An analysis of your existing site will provide us with information on your websites user experience, page speed, bounce rate, content and search engine rank.

Industry Research

This research allows us to gain insight into your companies industry by understanding what your potential customers are searching for.

Website Optimisation

The recon and research will provide us with relevant information required to bridge the gap between where your website is and where it should be.

Analysis

Consumer behaviour changes regularly. It is for this reason that we ensure your website provides consumers with answers they are searching for.

•WHAT IS SEO?•

5

SEO is regarded as a natural or organic means of maximising your website traffic by improving your rank on search engine results without paying for your position.

5

It is the process of gaining search engines trust so that your website has greater authority over your competitors. This is achieved by proving that you are providing searches with high-quality, relevant content that they want to view, while ensuring their experience on your website is timely and enjoyable.

5

Search engine trust is earned through keyword optimisation and improving user experience. Keyword optimisation plays an integral part in the search engines understanding of what you offer as a business. This coupled with the experiences users have on your website determines your website rank.

Google only loves you when everyone loves you first

- Wendy Piersall

•WHY SEO IS IMPORTANT•

%

traffic comes from search engines

%

users don't go past page one

%

clicks go to the top three results

%

conversion rate from organic traffic (paid >10)

5

SEO is viewed as “free traffic” to a website. These users are more likely to convert than paid traffic resulting in a higher ROI.

5

A high organic rank in search engines gives your website credibility over your competitors ranked below you.

5

If you want your website to be seen, you not only need to be on page one of the search but you need to aim for top 3-5. Without optimisation and a user-friendly website, search engines will rank your competitors above you.

5

The easier your website is to navigate the more time your visitors spend on the site, which in turn earns trust with search engines resulting in you being ranked above competitors.

The opportunity from organic search is 5.66 times that of paid search

•HOW SEO CAN BENEFIT YOUR BUSINESS•

Improve User Experience

Effective user experience increases the time visitors spend on your website. This increases the chance of them converting to paying customers.

>

Generate High-quality Traffic

Due to targeting of specific keywords related to your product or service, an increased amount of traffic will visit your website.

!

Increase Conversion Rates

As a result of high-quality traffic, there is a greater chance that visitors will convert into paying customers.

z

Build Brand Awareness

The higher your ranking in search engines, the greater the exposure your brand will receive.

R

Build Brand Credibility & Trust

Featuring as one of the top search results proves that search engines trust your website and demonstrates credibility of your content.

24/7 Unpaid Marketing

Searches occur constantly on a global scale. This gives great exposure if you have rank highly in search engine results.

Improve User Experience

Effective user experience increases the time visitors spend on your website. This increases the chance of them converting to paying customers.

z

Build Brand Awareness

The higher your ranking in search engines, the greater the exposure your brand will receive.

>

Generate High-quality Traffic

Due to targeting of specific keywords related to your product or service, an increased amount of traffic will visit your website.

R

Build Brand Credibility & Trust

Featuring as one of the top search results proves that search engines trust your website and demonstrates credibility of your content.

!

Increase Conversion Rates

As a result of high-quality traffic, there is a greater chance that visitors will convert into paying customers.

24/7 Unpaid Marketing

Searches occur constantly on a global scale. This gives great exposure if you have rank highly in search engine results.

•REQUIRE SEO FOR YOUR WEBSITE?•