• PPC Advertising •

• CHALLENGES OVERCOME USING A PAY-PER-CLICK (PPC) CAMPAIGN •

Low Traffic Volumes | Poorly Targeted Traffic | Unnecessary Spend to Gain Traffic |
Not Appearing in Search Engines

If any of these relate to you, let us know. You never know, we may be able to solve all your problems.

•OUR APPROACH•

PPC campaigns can be hugely beneficial to your company, specifically start-ups. When conducted incorrectly, a huge amount of money can be sent down the drain. At Moonshine Run we focus on creating tailored PPC campaigns that align with the companies goals and objectives that are continually managed to ensure you are getting the sales you deserve while achieving the highest possible ROI.

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Company Analysis

We take the time to understand your business, it’s goals and target markets. This is vital in creating PPC ads that will provide the highest ROI.

Audit

(For existing PPC campaigns)
If a PPC strategy is currently in place, an analysis is undertaken to evaluate its quality, effectiveness, and ROI.

Setting Up Campaigns

Once we have a strong understanding of the business offerings, it’s goals and the target, we construct tailored ad campaigns based on budget.

Management

Campaigns require continuous management after they have been built. We work closely with Google to keep updated with PPC technology and intelligence.

•WHAT IS PPC ADVERTISING?•

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PPC Advertising is a form of internet marketing in which advertisers pay a fee whenever their ads are clicked on, essentially buying traffic as opposed to earning it.

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Search engine advertising is the most common form of PPC as advertisers are given the opportunity to set a bid for an advert placement.

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The most common platforms for PPC advertising include Adwords, Facebook Ads, Bing Ads, Yahoo Ads, Linkedin.

Online purchases begin with a search

- Moonshine Run Digital Agency

•BENEFITS OF PPC ADVERTISING•

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clicks from high-intent searchers (ready to buy) goes to paid ads

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increase in brand awareness through search adverts

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consumers who do a local search visit the store within 5 minutes

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mobile searches are related to location

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Only pay once your ad is clicked, no payment for impressions/views.

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PPC advertising targets those with high-intent of making a purchase.

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Results of PPC campaigns are immediate and traffic is consistent.

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With detailed analytics, you are able to have a more accurate idea of your expected ROI.

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You have the ability to set your own budget spend and adjust it accordingly.

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Allows you to put together detailed targeting, all the way down to location.

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Gives you the opportunity to appear above customers that have larger budgets.

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The way in which PPC adverts are set up contributes directly to your specific business goals.

•HOW PPC CAN IMPROVE YOUR BUSINESS•

Target Audience Reach

The ability to define the target audience of ads and allows your business to reach an audience actively searching for a product like yours, decreasing the time to conversion

Measurable Results

PPC advertising provides us with data on the results of your campaign. This allows us to analyse what works for your business and shows us what we need to fix to improve your ROI

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Brand Awareness

Having the ability to showcase your brand, possibly even in a better position than your competitors allows for brand awareness and credibility

Geo-Trageting

75% of consumers who do local searches visit a store within 5 minutes. Targeting via location opens this door for your business

Retain High-Intent Searchers

With detailed targeting, your business is now able to target those in the market, ready to make a purchase. This provides for immediate sales.

Global Exposure

PPC Advertising allows for the opportunity market your brand both locally and globally. Expanse business growth and exposure are the result.

Target Audience Reach

The ability to define the target audience of ads and allows your business to reach an audience actively searching for a product like yours, decreasing the time to conversion

Geo-Trageting

75% of consumers who do local searches visit a store within 5 minutes. Targeting via location opens this door for your business

Measurable Results

PPC advertising provides us with data on the results of your campaign. This allows us to analyse what works for your business and shows us what we need to fix to improve your ROI

Retain High-Intent Searchers

With detailed targeting, your business is now able to target those in the market, ready to make a purchase. This provides for immediate sales.

z

Brand Awareness

Having the ability to showcase your brand, possibly even in a better position than your competitors allows for brand awareness and credibility

Global Exposure

PPC Advertising allows for the opportunity market your brand both locally and globally. Expanse business growth and exposure are the result.

•NEED HELP WITH YOUR PPC CAMPAIGN?•

Whether you have a PPC campaign this isn’t providing you with the results you need or if you haven’t quite come to the party with PPC advertising, we are here to help!